These days with so much information and connectivity, it is no surprise that consumers want to look at a review before making a purchase, especially online. Which is why having a positive online presense with great reviews is so important. Understanding why you need to have reviews will help you create the best customer experience possible and give you great online pressence. This article written by Pratik Dholakiya outlines five tips and tricks you can use to generate more positive reviews for your business.