Eyelash extensions have become increasingly popular given their ability to add volume and length to natural lashes. Women love the fact that lash extensions make their eyes look younger, beautiful, alert, and gorgeous besides saving up on makeup chores like applying mascara.

According to Annie Le, founder of Mademoiselle Lash, false eyelashes are literally the single most impactful makeup product to complete your look. “Your eyes set the tone for your finished look, and not even eyeliner can have as much of an impact as false eyelashes,” says Le. “Their versatility makes them so popular; you can truly wear zero makeup but pop on a pair of false eyelashes, and you suddenly look like you did your makeup.”