Creating a small business Action plan can be difficult when you’re not sure where to start. Use this guide to create a n action plan that’s geared toward success.
Branding is one of the smartest investments you can make for your business. By building a brand, you convey a clear vision of what you stand for, attract more clients, and establish your unique positioning in the competitive marketplace.
[Buyer Persona] is [age range] years old. S/he works in [job title or industry name] for a living and spends his/her free time [describe the lifestyle, family size, etc.]. Ultimately, [Buyer Persona] wants [personal or professional challenge(s) that your business will try to solve].
Before you can solidify your marketing plan, it’s important to know who you’re going to be targeting with your marketing.
A brand statement is a short definition that wraps your target market position, point of difference, brand promise, and brand character into a statement that directs all your branding efforts.
[Name of your business, product, or service] is the [your distinction and the generic term for your type of offering] to provide [your unique features or benefits] to [your customer profile] who choose our offering in order to feel [your customers’ emotional outcome]. We consistently deliver the unique attributes and benefits our customers count on, and we promise our customers [the promise customers can absolutely count on from your company].
Now it’s time to get down to business! Now that you have a clear understanding of your key areas and your brand identity, let’s define your direction.
Take a look at each of your Smart goals and list the tactics you think you would need or want to reach those.
The next task is to simply write down the tasks that you want to accomplish and prioritize them. You might want to remind yourself of the goal(s) you’re trying to achieve with each marketing channel and the desired result.
Next, you will want to determine how much money you can spend on your marketing plan as well as how much time you are able and willing to spend executing your plan
Enter the destination URL
Or link to existing content