As a business owner, it’s important to understand your market competition in order to stand out. It’s likely that you’re already aware of your closest competitors and what they do – that a good thing. While some believe its necessary to offer something unique to customers to gain a competitive advantage, this isn’t always the case. Often standing out in a highly competitive market can be boiled down not to doing something differently (although that avenue shouldn’t be altogether discounted), but rather to doing the same thing, only better. Heather Taylor describes 6 ways in which you can stay ahead of the competition as a small business. Read more…
